In this project, students investigated how best to message the Payment in Lieu of Taxes program (PILOT) to suburban Hartford residents. Students first conducted interviews and focus groups to learn how suburban residents related to the city and how they understood (or misunderstood) the PILOT program. Then, they created prototypes of messaging products to promote fully funding PILOT. They tested these products in a survey that they promoted through Facebook. They found that most people were unfamiliar with the PILOT program, but that people who knew about the program were more likely to support funding it.
Barlowski, Michael; Blough, Luke; Dougherty, Haley; and Eichner, Massimo, "PILOT Messaging" (2018). Liberal Arts Action Lab. 25.
Community partner: Hartford Court of Common Council, Open Communities Alliance